OpsFree

Weekly GEO Refresh

A 60–90 minute weekly ritual: spot-check, ship one fix, log gaps—no monitoring bot required.

Agents: Cursor, Claude
Updated: 2026-11-02
Tags: ops, cadence

How to install

Copy or download the SKILL.md below.
Place it in your agent skills folder (e.g. .cursor/skills/weekly-geo-refresh/SKILL.md).
Invoke the skill by name or describe the goal in your agent chat.

SKILL.md

---
name: weekly-geo-refresh
description: Run a weekly GEO refresh checklist for DTC brands—spot-check must-win questions, update pages, and log fixes. Use as a recurring ops ritual instead of a paid monitoring queue.
---

# Weekly GEO Refresh

## Goal

Give the operator a **repeatable weekly checklist** to keep AI-search visibility work moving: spot-check a few questions, fix one page, log changes. Lightweight alternative to automated monitoring SaaS.

## Inputs

| Input | Required |
|-------|----------|
| Must-win question list (3–10) | yes |
| Priority pages list | yes |
| Last week’s log (if any) | optional |
| Engines to spot-check | optional · default ChatGPT + Perplexity |
| Time box (minutes) | optional · default 60–90 |

## Steps

1. **Pick this week’s focus**  
   Rotate: one must-win question + one page + one competitor note.

2. **15-minute spot-check**  
   - Ask the focus question in 1–2 engines.  
   - Log mention / citation / competitors named.  
   - Paste snippets into the weekly log (user-provided; do not invent).

3. **30–45 minute ship**  
   Choose one: FAQ add, evidence block, comparison row, title/meta clarity, schema fix, or source page update.

4. **Update the living docs**  
   - Question matrix status  
   - Page changelog  
   - Backlog of gaps  

5. **Define next week’s focus**  
   Explicit owner + page URL.

## Output format

```markdown
# Weekly GEO refresh — Week of {date}

## Spot-checks
| Question | Engine | Mention? | Cited URL | Notes |
|----------|--------|----------|-----------|-------|

## Shipped this week
- ...

## Backlog (top 5)
1. ...

## Next week
- Focus question:
- Focus page:
- Owner:
```

## Cadence tips

- Protect the time box; depth beats breadth.  
- After 4 weeks, re-run a fuller `ai-visibility-audit`.  
- Pair with `citation-worthy-page` when a page rewrite is due.

## Guardrails

- Do not imply continuous automated monitoring.  
- Do not store or request API keys for engines.  
- Keep logs factual; mark unchecked items.

## Examples (abbreviated)

**Input sketch:** brand domain, category, 5 buyer questions, 3 competitors.

**Good outcome:** operator ships one page fix within a week and logs spot-checks without standing up a monitoring SaaS.

**Weak outcome:** generic SEO advice with no citeable URL changes — re-run focusing on Inputs and Output format above.

## Related skills

- ai-visibility-audit
- citation-worthy-page
- faq-comparison-geo
- weekly-geo-refresh